Public and private organizations are often tasked with implementing programs and outreach campaigns to promote behaviors for the public good. In recent years, community-based social marketing has emerged as an effective approach for developing and revitalizing behavior change programs. Community-based social marketing is an evidence-based process that leverages established psychological principles to remove barriers, increase motivation, and ultimately change behavior. This full-day training session will cover the basic concepts of community-based social marketing and associated social science principles through a…