Since 2007, Action Research has been working with the City of San Diego Storm Water Department, Think Blue to develop and evaluate public education and outreach campaigns aimed at reducing storm water polluting behaviors. Services have included development of community-based social marketing pilot projects and a range of research and evaluation activities including focus groups, telephone surveys, intercept interviews, field observations and event surveys. Our work with Think Blue was featured in the 2011 book Social Marketing to Protect the Environment: What Works.
In 2008, Action Research completed a nationwide telephone survey, field observations, and intercept surveys on the psychological and situational factors associated with littering behavior. The final study report, Littering Behavior in America, can be downloaded from the Keep America Beautiful website. The study results are being used to inform the next generation of litter prevention campaigns. In 2011, Action Research continued work with Keep America Beautiful through an observational study to evaluate the effectiveness of a cigarette litter prevention program implemented at rest areas across the state of California.
Action Research worked with the City of Oceanside Clean Water Program to develop a public outreach campaign aimed at decreasing the amount of pet waste left along the San Luis Rey River bike path in Oceanside, California. The project targeted residents of the communities surrounding the river who utilize the bike path to walk their dogs. Services included mail surveys and recommendations for structural interventions and improved signage. The “Do Your Doody” campaign resulted in a 23% decrease in pet waste accumulation on the trail.