Action Research is contracted with NYSERDA’s Behavior Research and Development Program to provide behavior change consulting services to clean energy programs operating in New York State. Through this program, we have worked to infuse a behavioral perspective into numerous programs across the state. Our work has addressed a range of energy-related behaviors including residential energy-efficiency teams, employee van pool programs, employee paper-use reduction, social influence training for new construction program advisors, and university-based sustainability programs.
Action Research worked with the Urban Sustainability Directors Network (USDN) to develop, implement, and evaluate two multi-agency community-based social marketing pilot programs. For this project, Action Research collaborated with Sustainability Directors from nine cities across the United States to develop and test two behavior change pilots: one focused on computer and monitor shutdown by municipal employees and the other focused on cold-water washing by community residents. Both of the pilots were successful at changing behavior across diverse regions and are available to the entire USDN membership as turnkey strategies.