Behavior Technical Consulting Service in New York State

Action Research is contracted with NYSERDA’s Behavior Research and Development Program to provide behavior change consulting services to clean energy programs operating in New York State. Through this program, we have worked to infuse a behavioral perspective into numerous programs across the state. Our work has addressed a range of energy-related behaviors including residential energy-efficiency teams, employee van pool programs, employee paper-use reduction, social influence training for new construction program advisors, and university-based sustainability programs.

Multi-Agency Community-Based Social Marketing Pilots

Action Research worked with the Urban Sustainability Directors Network (USDN) to develop, implement, and evaluate two multi-agency community-based social marketing pilot programs. For this project, Action Research collaborated with Sustainability Directors from nine cities across the United States to develop and test two behavior change pilots: one focused on computer and monitor shutdown by municipal employees and the other focused on cold-water washing by community residents. Both of the pilots were successful at changing behavior across diverse regions and are available to the entire USDN membership as turnkey strategies.

Better Buildings Program in the San Diego Region

Action Research contracted with the California Center for Sustainable Energy to provide community based social marketing program services for the Better Buildings Program in the San Diego region. Services include focus groups and in-person surveys of military personnel, development of a marketing approach, message testing and program evaluation support.

Build it Green

Action Research worked with Build it Green to conduct research to (1) encourage consumer adoption of energy efficiency and green home improvements, (2) identify barriers and benefits of adopting performance-based energy efficiency and green home improvement practices, and (3) explore methods for marketing home performance and green building in the existing home market. Services included a literature review, interviews with industry leaders, six focus groups and a statewide telephone survey. The final report helped to lay the ground work for energy efficiency home improvement programs across the state.