Senior staff from the Action Research team co-facilitate community-based social marketing (CBSM) workshops led by Doug McKenzie-Mohr, the founder of CBSM. The CBSM framework improves the success and cost-effectiveness of behavior change programs by using data to select the right behavior to target, reducing barriers and increasing the benefits of target behaviors, and developing strategies… Read more »
Action Research’s Poo Points Program was awarded an Outstanding News, Information, Outreach, and Media Project at the 2018 California Stormwater Quality Association’s (CASQA) Annual Conference! This program, created in collaboration with the County of San Diego’s Watershed Protection Program, encouraged rural dog owners to scoop their dog’s poop at least once a week in areas… Read more »
Action Research has been on the road, spreading the word about community-based social marketing (CBSM) as an effective means of increasing energy efficiency, water conservation, waste diversion and recycling and pollution prevention behavior. On September 25th, President Jennifer Tabanico presented a free webinar on CBSM as part of the American Council for an Energy Efficient… Read more »
Scientific Advisor Wesley Schultz, PhD and President Jennifer Tabanico were invited to speak at a symposium hosted jointly by the American Academy of Arts & Sciences (AAAS) and the New York State Energy Research and Development Authority (NYSERDA). On June 16, 2014, Wes and Jennifer gave a joint presentation on the topic “How to use… Read more »
Action Research is working on a project with the American Forest Foundation (AFF) and the New England Forestry Foundation to learn more about the ways in which private woodland owners manage and conserve their wooded land. In January, Action Research’s President, Jennifer Tabanico, and Director of Research Operations, Lori Brown-Large, traveled to Connecticut to conduct… Read more »
Action Research’s very own Research Associate, Erica Viola, recently co-authored an article on reducing cigarette waste for Waste Advantage Magazine: “Oceanside, CA and Cigarette Pollution Solutions Team Up to “Butt Out” Cigarette Waste”. The article described the success of a cigarette pollution reduction program that was built on Action Research’s work with Keep America Beautiful… Read more »