Fostering Sustainable Behavior - CBSM

Upcoming CBSM Workshops with Doug McKenzie-Mohr, Ph.D.

Senior staff from the Action Research team co-facilitate community-based social marketing (CBSM) workshops led by Doug McKenzie-Mohr, the founder of CBSM. The CBSM framework improves the success and cost-effectiveness of behavior change programs by using data to select the right behavior to target, reducing barriers and increasing the benefits of target behaviors, and developing strategies grounded in behavioral science that are pilot tested before widespread implementation.

The next workshops are:

Virtual Oceania
Introductory Workshop
November 29th – December 1st, 2022

Virtual North America
Introductory Workshop
December 7th – 9th, 2022

To sign up for a workshop, click here.