Public and private organizations are often tasked with implementing programs and outreach campaigns to promote behaviors for the public good. In recent years, community-based social marketing has emerged as an effective approach for developing and revitalizing behavior change programs. Community-based social marketing is an evidence-based process that leverages established psychological principles to remove barriers, increase motivation, and ultimately change behavior. This full-day training session will cover the basic concepts of community-based social marketing and associated social science principles through a combination of lecture, hands-on exercises, and exemplary case studies focused on relevant issues in environment, health, and public safety.

The session will include discussion of the theoretical foundations behind the process and as well as guidance for how to apply it in the field. Additionally, attendees will work through a series of activities designed to work through the process for selecting behaviors, identifying barrier/benefits, selecting appropriate behavior change tools, and designing pilots. Attendees will be provided with handouts as well as links to additional resources and information.

Lunch and morning/afternoon refreshments are included in the registration fee.

Registration starts at 8:45 am