Passenger Satisfaction Surveys

In May of 2012, the San Diego Association of Governments (SANDAG) contracted with Action Research to conduct an onboard passenger survey in order to measure passenger satisfaction before the Mid-City Rapid BRT route is implemented in January 2013. We designated a stratified random probability sample of passenger trips on the four bus routes. Our sampling plan resulted in a sample size of 1,066 passenger trips with a response rate of 64%.