Pollution Prevention

Storm Water Pollution Prevention in the City of San Diego

Since 2007, Action Research has been working with the City of San Diego Storm Water Department, Think Blue to develop and evaluate public education and outreach campaigns aimed at reducing storm water polluting behaviors. Services have included development of community-based social marketing pilot projects and a range of research and evaluation activities including focus groups, telephone surveys, intercept interviews, field observations and event surveys. Our work with Think Blue was featured in the 2011 book Social Marketing to Protect the Environment: What Works.