Hungry Pests Awareness

A media campaign to increase knowledge and awareness of the issues surrounding invasive pests was launched by the USDA in three states on April 2, 2012: California, Minnesota, and North Carolina. In March of 2012, the USDA contracted with Action Research to conduct a telephone survey of 800 residents in order to measure baseline awareness, knowledge, and beliefs regarding invasive pest issues. In order to assess the impact of the media campaign, a follow-up survey was conducted in October of 2012. Pre- and post-media campaign data were collected in the three states of interest (California, Minnesota, and North Carolina), as well as in one comparison state (Colorado).