Build it Green

Action Research worked with Build it Green to conduct research to (1) encourage consumer adoption of energy efficiency and green home improvements, (2) identify barriers and benefits of adopting performance-based energy efficiency and green home improvement practices, and (3) explore methods for marketing home performance and green building in the existing home market. Services included a literature review, interviews with industry leaders, six focus groups and a statewide telephone survey. The final report helped to lay the ground work for energy efficiency home improvement programs across the state.